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Plain guides on bot traffic, email scanners, fake signups and keeping your numbers honest.
Why an IP blocking API pays for itself
Bot and VPN traffic costs you money in places you are not looking: ad spend, fake signups, chargebacks and server bills. Here is where it adds up.
How an IP blocking API decides who is a bot
A plain-English look at ASNs, datacenter ranges and why the network behind an IP tells you more than the IP itself.
Your email click rate is lying to you
Corporate email security tools open and click links before your subscriber ever sees the message. Here is how to tell those clicks apart from real ones.
How to filter bot clicks out of your email campaigns
A practical setup for separating real subscriber clicks from security scanner clicks, using a redirect page and one IP lookup.
Stop bots from unsubscribing your readers and burning login links
Email scanners follow every link, including one-click unsubscribes, confirmation links and passwordless logins. Here is how to make those links safe.
Fake signups are quietly wrecking your email list
Bots that fill in your signup form with real people's addresses can get you marked as spam. How list bombing works and how to stop it at the form.
How to keep email-harvesting crawlers off your website
Bots crawl websites to collect email addresses for spam lists. Here is how to protect your team page, contact page and comments.
How to get real human traffic to your blog without paying for it
Free blog traffic that actually reads, subscribes and buys comes from a few unglamorous habits. Here is what works, and how to make sure the visitors you count are real.
How to spot bot traffic in your blog analytics
Zero-second visits, strange spikes and countries you never wrote for. The warning signs of bot traffic, and how to keep it out of your numbers.
Bot traffic can get your blog banned from ad networks
Ad networks punish invalid traffic, even when you didn't send it. How bots put your ad revenue at risk and how to keep them away from your ads.